Our People

Our People

The interesting problems rarely live inside one function. So we built a team that doesn't either. Finance, HR, org design, AI and automation, creative, and seasoned generalists, all under one roof, working the same problem from different angles. We pull together the right combination for each engagement and stay with our clients from framing through implementation.

Marwan Basha

Marwan Basha

Marwan Basha is the Founder and Managing Director of Flex Labs, leading strategy, transformation, and growth engagements across the UAE and Egypt. Previously, he spent nearly six years at McKinsey & Company in Dubai, working across banking, public sector, infrastructure, and healthcare in the GCC. He also serves as a Principal at AS/P and graduated Summa Cum Laude from The American University in Cairo.

Selim Hagrass

Selim Hagrass

Business Development Manager

Selim Hagrass is Business Development Manager at Flex Labs, leading revenue through outbound strategy, growth marketing, and sales process design. With banking and Chief of Staff experience, he drives pipeline and scalable growth.

Aly EmadelDin

Aly EmadelDin

Aly EmadelDin is Chief of Staff and a strategy consultant at Flex Labs, focused on investment cases, operating models, and transformation. He combines consulting and product experience to turn strategic insights into commercially viable, scalable solutions.

Morad Basha

Morad Basha

Head of Creative

Morad Basha is Head of Creative at Flex Labs, leading branding and marketing engagements across strategy, content, and go to market execution. He combines structured thinking with creative execution to build clear, impactful brands across multiple industries.

Fares Elkoka

Fares Elkoka

Creative Associate

Fares El Koka is a Creative Associate at Flex Labs, working across brand strategy, visual identity, and creative execution to deliver clear and consistent messaging. He combines marketing experience with a strong analytical and creative approach to produce practical, well structured work.

Yehia Hamdy Elmokadem

Yehia Hamdy Elmokadem

Yehia Hamdy Elmokadem is Technical Lead at Flex Labs, leading AI and automation through system design, AI agents, and digital tools. He translates strategy into working software with a hands on, execution focused approach.

Hadi Abdellatif

Hadi Abdellatif

Senior Associate

Hadi Abdellatif is a Senior Associate at Flex Labs specializing in strategy, transformation, and execution. He combines research and anthropology insights to turn complex data into practical, human centered strategies.

Dina Essam Eldin Saad

Dina Essam Eldin Saad

Advisory Manager

Dina Essam Eldin Saad is a Manager in Advisory at Flex Labs, leading strategy, transformation, and venture building across MENA. She combines consulting discipline with founder experience to deliver structured, commercially grounded solutions.

Haya Ashraf

Haya Ashraf

Haya Ashraf is an Analyst at Flex Labs, supporting strategy and implementation by turning complex ideas into clear priorities and actionable steps. She brings a structured, analytical approach focused on practical execution and measurable outcomes.

Bilal Foum

Bilal Foum

Product Manager

Bilal Foum is a Product Manager at Flex Labs, leading the development of AI and automation tools, including a scalable agentic operating system. He combines consulting and supply chain experience to build practical, data driven products.

Omar Sedky

Omar Sedky

Business Analyst

Omar Sedky is a Business Analyst at Flex Labs, focused on translating strategy into clear, actionable plans and strengthening organizational capabilities. He combines consulting, startup, and training experience to support structured growth and effective execution.

Amir Sorial

Amir Sorial

Advisory Analyst

Amir Sorial is an Analyst at Flex Labs, working on strategy and transformation across modeling, problem structuring, and executive level communication. He combines engineering and consulting experience to deliver clear, data driven recommendations and practical solutions.

Mohamed Abdelkawy

Mohamed Abdelkawy

Mohamed Abdelkawy is an Associate at Flex Labs, leading digital enablement to improve efficiency and integrate technology across client operations. He combines analytical rigor with hands on experience to deliver practical, data driven solutions.

Youssef Abouhussein

Youssef Abouhussein

Senior Associate

Youssef Abouhussein is a Senior Associate at Flex Labs, focused on strategy implementation and turning plans into operational results. He combines experience in investment, transformation, and transactions to drive execution across complex, multi stakeholder environments.

Amina Ahmed Ali Shafik

Amina Ahmed Ali Shafik

Visual Graphics Lead

Amina Ahmed Ali Shafik is Visual Graphics Lead at Flex Labs, leading creative direction across editorial design and visual storytelling. She specializes in turning complex content into clear, high impact visual outputs that enhance communication and understanding.