Marwan Basha

Marwan Basha is the Founder and Managing Director of Flex Labs, the professional services firm he launched in January 2024 and has scaled across the UAE and Egypt into a portfolio of fifteen-plus engagements spanning strategy, transformation, fundraising, branding, and capability building. He leads the firm's senior client relationships and overall direction, with recent work including an end-to-end organizational transformation for a $300M+ engineering holding company across six workstreams that converted into an ongoing retainer, growth strategies and financial models for clients across F&B, media, industrial, and technology sectors, and fundraising support for ventures in cloud infrastructure, HR tech, entertainment, and agri-business.

Before founding Flex Labs, Marwan spent nearly six years at McKinsey & Company in Dubai, advancing from Business Analyst to Engagement Manager. His work spanned banking, public sector, healthcare, infrastructure, and tourism across the GCC, and included designing a full retail banking transformation that delivered roughly $12M in net income uplift, leading a COVID-era cost-efficiency program at a major GCC bank that delivered around $35M in savings with no headcount reductions, redesigning a national utilities network for over $200M in optimization impact, and building a delivery plan for a national industrial development program. He has also served as a Principal at AS/P since 2021, designing capability-building and learning programs for leading GCC government entities, and began his career as a Consultant at PwC.

Marwan holds a Bachelor of Business Administration from the American University in Cairo, where he graduated Summa Cum Laude with a 3.94 GPA and was recognized by the Beta Gamma Sigma Honour Society. He is a long-standing trainings facilitator at McKinsey, designing and leading sessions on analytics and consulting skills for new joiners and first-year business analysts. Fluent in English and Arabic, he brings a structured, execution-oriented approach that combines the analytical discipline of top-tier consulting with the commercial instincts of a founder building a firm from the ground up.